St. David's HealthCare names new vice president of marketing

AUSTIN, Texas—St. David’s HealthCare has appointed a marketing executive with 25 years of brand-building experience as its new vice president of marketing. Kim Carpenter assumed her new role in August.

“Given the depth of her marketing expertise and experience, Kim will be a tremendous asset to St. David’s HealthCare as we continue to operate in a more competitive healthcare environment,” David Huffstutler, chief executive officer of St. David’s HealthCare, said.

Carpenter comes to St. David’s HealthCare from HCB Health, a full-service marketing and advertising healthcare agency in Austin, where she was an associate partner and most recently served as executive vice president of patient and provider services. During her time with HCB Health, Carpenter served as a strategic consultant to key global, national, regional and local healthcare clients, including Abbott, Alcon, Harden Healthcare, The Johns Hopkins Health System, Luminex, Medtronic, Pearson, The US Oncology Network, Texas Oncology and others. In addition to leading brand development and execution, Carpenter also spearheaded the expansion and development of HCB’s patient engagement and provider services business unit, servicing HCB offices in Austin and Chicago.

Prior to that, Carpenter operated her own marketing communications consulting business.