AUSTIN, Texas—St. David’s HealthCare has named Mary Harper vice president of marketing, effective September 1. In this role, Harper will provide leadership and alignment of strategic marketing initiatives for the seven-hospital, 110-site system.
“With more than a decade of high-level marketing and communication experience in the healthcare field, Mary is uniquely positioned to help us continue the success of the St. David’s HealthCare message and brand,” David Huffstutler, president and chief executive officer of St. David’s HealthCare, said. “I look forward to the many contributions Mary’s expertise will bring to our organization.”
Harper recently served as the senior director of marketing communication at Superior HealthPlan in Austin, where she managed the execution of more than 600 marketing and communication projects, including a company-wide rebranding project.
Prior to that, she owned a marketing communication consulting business and worked as a senior marketing communication specialist for St. Jude Medical in Austin, as well as a communication manager for Aon Corporation in Chicago.
Harper earned a bachelor’s degree in communication from Ohio University.
St. David’s HealthCare
With more than 110 sites across Central Texas, St. David’s HealthCare includes seven of the area’s leading hospitals and is one of the largest health systems in Texas. The organization was recognized with a Malcolm Baldrige National Quality Award—the nation’s highest presidential honor for performance excellence—in 2014. St. David’s HealthCare is the third-largest private employer in the Austin area, with more than 9,000 employees.
St. David’s HealthCare is a unique partnership between a hospital management company and two local non-profits—St. David’s Foundation and Georgetown Health Foundation. The proceeds from the operations of the hospitals fund the foundations, which, in turn, invest those dollars back into the community. Since the inception of St. David’s HealthCare in 1996, more than $315 million have been given back to the community to improve the health and healthcare of people in Central Texas.